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#Divvy bike professional

Find the differences between casual and member riders.

A clear statement of the business task.

Cyclistic executive team, Director of Marketing (Lily Moreno), Marketing Analytics team.

The main objective is to build the best marketing strategies to turn casual bike riders into annual members by analyzing how the 'Casual' and 'Annual' customers use Cyclistic bike share differently.

The director of marketing and your manager Lily Moreno has assigned you the first question to answer: How do annual members and casual riders use Cyclistic bikes differently? Key tasks

How can Cyclistic use digital media to influence casual riders to become members?.

Why would casual riders buy Cyclistic annual memberships?.

How do annual members and casual riders use Cyclistic bikes differently?.

Three questions will guide the future marketing program:

#Divvy bike professional

But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. For the analysis I will be using R programming language and RStudio IDE for it's easy statistical analysis tools and data visualizations.įor this project following data analysis steps will be followed :įollowing Case Study Roadmap will be followed on each data analysis process This is a capstone project as a part of my Google Data Analytics Professional Certificate course.